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Director, Audience Strategy & Enablement-Xumo

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Comcast Advertising

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Location:
United States , Philadelphia

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Category:
-

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Contract Type:
Not provided

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Salary:

135819.09 - 251516.83 USD / Year

Job Description:

We are seeking a dynamic and collaborative individual to help drive efforts around our emerging Xumo Identity Platform. This individual will act as the primary point person for the platform, driving its adoption and integration across the organization to deliver deeper audience insights and enable more effective targeting. This role sits at the intersection of data, ad sales, marketing, product, and revenue strategy.

Job Responsibility:

  • Serve as the business lead and organizational owner of the Xumo Identity Platform
  • Work closely with ad sales, editorial, marketing, content, product, and technology teams to integrate audience segmentation models into the broader analytics functions, enhancing the understanding of audiences
  • Draft and manage requirements and other supporting business documentation
  • Define and execute the roadmap for leveraging the platform across teams and business units
  • Develop and refine audience segmentation strategies to support personalization, targeting, and campaign effectiveness
  • Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
  • Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
  • Advocate for data-driven decision making across the organization by evangelizing the platform’s capabilities and insights
  • Track performance and ROI of targeted campaigns
  • Stay up-to-date on industry trends and best practices in data backed audience development and segmentation
  • Other duties and responsibilities as assigned
  • Consistent exercise of independent judgment and discretion in matters of significance
  • Regular, consistent and punctual attendance
  • Must be able to work nights and weekends, variable schedule(s) and overtime as necessary

Requirements:

  • Bachelor's Degree
  • 10 Years + relevant work experience
  • Deep understanding of audience segmentation, targeting, and a proven track record of translating data into actionable strategies that improve engagement and revenue outcomes
  • Ability to influence and align senior stakeholders across business units through strong credibility and relationship building
  • Campaign Development
  • Data-Driven Decision Making
  • Collaboration
  • Revenue Driven
  • Customer Segmentation Analysis
  • Stakeholder Influence
What we offer:
  • Paid Time off
  • Physical Wellbeing benefits
  • Financial Wellbeing benefits
  • Emotional Wellbeing benefits
  • Life Events + Family Support benefits

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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