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Director, Analytics

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BarkleyOKRP

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Location:
United States , Kansas City ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

125000.00 - 180000.00 USD / Year
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Job Description:

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients.

Job Responsibility:

  • Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
  • Ensure that analytics efforts lead to clear, compelling and actionable insights
  • and insightful narratives are constructed through sophisticated analytics techniques
  • Create and support executive level presentations and analysis of analytic and data solutions to support client needs
  • Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
  • Translate data/results into compelling and actionable insights
  • constructing insightful narratives through sophisticated analytic techniques
  • Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
  • Present reports, POVs and other materials to clients on a regular basis over the phone and in person
  • Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
  • Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
  • Ensure data accuracy, integrity, and consistency across deliverables.
  • Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
  • Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
  • Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia

Requirements:

  • A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
  • Knowledge of agency-side media campaign planning and execution process is desirable, but not required
  • Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
  • Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
  • Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
  • Ability to identify business challenges and applying analytics-led strategies to address them.
  • Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
  • Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
  • Comfortable working in ambiguous situations
  • Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus

Nice to have:

  • Knowledge of agency-side media campaign planning and execution process
  • SQL a plus
What we offer:
  • multiple health insurance options
  • flexible PTO
  • life insurance
  • 401K

Additional Information:

Job Posted:
January 18, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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