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We are looking for a passionate individual to join our Digital Analytics Team to analyse the effect of changes to the customer journey throughout our digital business. Using web analytics and SQL amongst other tools, you will drive change by providing analysis, recommendations and reporting about funnel and feature performance to drive trading and development changes to our digital channels
Job Responsibility:
Be an expert at data storytelling to ensure people can consume the wealth of valuable data we have available
Document, trend and monitor the site funnels to identify areas of opportunity and focus
Communicate & Collaborate with the business in test creation and sharing of results
Translating business questions and requirements in to engaging and digestible analysis
Support the team in training and delivering workshops to help stakeholders learn to self-serve or better use and understand data available
Work with the wider analytics team to create a data-driven culture, educate stakeholders and ensure data is both accessible and engaging
Work with the wider Analytics Team to ensure we’re setup for success and are able to answer the most important business questions
Requirements:
Currently in a similar role or have experience in a similar capacity
Thorough, demonstrable knowledge of site analytics tools & A/B Testing Tools (Maxymiser & Google Analytics would be an advantage)
Advanced data manipulation skills using Excel and similar tools
Experience in analysing large datasets
Good understanding of commercial decision making and sales driving
Experience of working in a retail environment
Experience in Presenting and communicating to the Business
Understanding of Databases and SQL queries
Understanding of HTML
Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements
Excellent attention to detail and high level of accuracy regarding quality of own work and presentation is essential
Organised with ability to multi-task, prioritise, work quickly and to tight deadlines
Ability to work as part of a team in a collaborative and flexible way
Excellent communication and interpersonal skills and ability to interact with all levels of end users and technical resources
Solid experience in online retail analytics
Working knowledge of sales and margin reporting process and data management tools
Technical experience of analytical tracking, website tagging and creating intricate funnels
Commercially minded and experience in interpreting data into meaningful information
Ability to consider analytics from a real customer perspective