Digital & Social Media Manager, Citi

Citi

Location:
United Kingdom, London

Category:
Marketing, Digital Marketing, SEO, SEM

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

Manage and drive Citi’s social media and digital content strategy, focusing on reputation management and engagement. Key responsibilities include creating and managing content, overseeing reputation on social platforms using tools like Sprinklr, advising on digital campaigns, and analyzing metrics to optimize performance.

Job Responsibility:

Develop and drive Citi’s social media and digital content strategy
work to advance Citi’s core communications goals across social and digital channels
assist in developing content or content strategy for core social media campaigns across corporate and executive channels
support content management on Citigroup.com, liaising between technology, communications, marketing, or business stakeholders to make updates and execute campaigns
act as a day-to-day lead for reputation management on social media, using listening tools to identify trends and monitor key issues
coordinate content scheduling and publishing across corporate social channels
provide guidance on content distribution
work with stakeholders to create custom web experiences surrounding key events and activations
assist in sourcing and developing creative assets for channels, partnering with creative and media teams when needed
support digital and social media elements of live and virtual live events
use metric reports and monitoring to adapt and improve Citi’s social media and web presence
stay current on new trends, best practices, and opportunities in the digital and social space
maintain consistency in brand voice across business units and activations
partner with Communications leadership to inform and advise on communications work and opportunities
assess risks when making business decisions, ensuring compliance with applicable laws, rules, and regulations

Requirements:

Knowledge of communications or marketing and significant experience of increased responsibility, preferably with a large and complex organization
extensive knowledge of social media channels and platforms
experience distilling complex subject matter into easily-understood digital content
aptitude for developing and shaping compelling content for internal and external audiences
ability to adapt content across social and digital channels
subject matter expertise in social media platforms and trends
strong grasp in social listening and social media issues management
experience interfacing and collaborating with individuals in technical roles
knowledge and ability to apply fundamentals of Search Engine Optimization and Generative Engine Optimization
familiarity with content management tools such as Sprinklr
general understanding and comfort level with AI tools and their application to Communications
strong attention to detail
a leader who will implement initiatives effectively and proactively drive projects forward
strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives
integrity, maturity, dependability, a positive professional attitude
a team player who will implement initiatives effectively and motivate others to carry out their work
excellent organizational and project management skills
experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
track record of success in delivering high quality work in a fast paced and dynamic environment

What we offer:

Generous holiday allowance starting at 27 days plus bank holidays, increasing with tenure
discretional annual performance-related bonus
private medical insurance packages
employee assistance program
pension plan
paid parental leave
special discounts for employees, family, and friends
access to learning and development resources
hybrid working model (up to 2 days of remote work per week)

Additional Information:

Job Posted:
September 19, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Digital & Social Media Manager