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Digital Optimization Testing Manager

https://www.t-mobile.com Logo

T-Mobile

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Location:
United States, Herndon ▼

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

79900.00 - 144100.00 USD / Year
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Job Description:

The Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns across all company digital channels and brands, driving incremental business value every day. This role partners with stakeholder teams to identify, prioritize, and execute customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns.

Job Responsibility:

  • Plan & execute optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional stakeholders
  • Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict
  • Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns
  • Communicate the results of optimization program to a broad audience of stakeholders and executives
  • Promote culture of testing and optimization within department and across the company

Requirements:

  • Bachelor's Degree Computer Science, Marketing, UX/design or equivalent degree
  • 2-4 years Experience in fast-paced, ever evolving, high-volume organization
  • 2-4 years Managing Optimization projects from inception to completion for large scale e-commerce or content marketing sites
  • Project Management Ability to manage multiple projects in highly-matrixed organizations, often with competing priorities
  • Skilled in Agile, Kanban and Lean methodologies
  • Experienced in development and management of workforce management plans to ensure optimized resource utilization
  • Optimization Subject matter expertise in digital optimization methodology with solid understanding of statistics related to hypothesis testing
  • Analytics Strong analytical skills to measure, manage, analyze and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly
  • Strong understanding of enterprise-wide Web Analytics tools such as Adobe Analytics, as well as a comprehensive understanding of Targeting capabilities in Optimization tools with solid understanding of DMP such as Adobe Audience Manager
  • Advanced knowledge of Digital Optimization A/B testing tools (Adobe Target preferred.)
  • Experience working with websites, social media and e-mail campaign platforms
  • Strong knowledge of digital marketing or e-commerce
  • Comfortable with web basics such as JavaScript, CSS, jQuery, Angular, and HTML
  • Able to troubleshoot using Browser Developer tools
  • At least 18 years of age
  • Legally authorized to work in the United States

Nice to have:

  • Skilled in Agile, Kanban and Lean methodologies
  • Experience working with websites, social media and e-mail campaign platforms
  • Comfortable with web basics such as JavaScript, CSS, jQuery, Angular, and HTML
  • Able to troubleshoot using Browser Developer tools
What we offer:
  • Competitive base salary and compensation package
  • Annual stock grant
  • Employee stock purchase plan
  • 401(k)
  • Access to free, year-round money coaches
  • Medical, dental and vision insurance
  • Flexible spending account
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Enhanced family support
  • Childcare subsidy
  • Tuition assistance
  • College coaching
  • Short- and long-term disability
  • Voluntary AD&D coverage
  • Voluntary accident coverage
  • Voluntary life insurance
  • Voluntary disability insurance
  • Voluntary long-term care insurance
  • Mobile service & home internet discounts
  • Pet insurance
  • Access to commuter and transit programs

Additional Information:

Job Posted:
April 05, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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