Digital Marketing Specialist, Robert Half

Digital Marketing Specialist

Robert Half

Location:
United States, Brea

Category:
Marketing, Digital Marketing, SEO, SEM

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for an experienced Digital Marketing Specialist to join our team in Brea, California. As part of a long-term contract position, you will play a pivotal role in managing and optimizing digital marketing campaigns across various channels to drive engagement and achieve business goals. This is an exciting opportunity to contribute to impactful strategies while collaborating with cross-functional teams.

Job Responsibility:

Develop and execute paid social media campaigns across platforms such as Facebook, Instagram, and LinkedIn
Create compelling ad copy and collaborate with designers to produce high-quality visuals and videos
Monitor campaign performance, analyze metrics, and adjust bidding strategies and budgets
Manage deliverability metrics for email campaigns
Update eCommerce product pages with accurate promotions, pricing, descriptions, and imagery
Coordinate the creation of landing pages and promotional banners
Maintain campaign calendars and timelines
Provide detailed reports on key performance metrics
Collaborate with internal teams and external vendors

Requirements:

Proven experience in managing paid social media advertising campaigns using platforms like Meta Ads Manager
Strong analytical skills with proficiency in tools like HubSpot, Google Analytics, and Google Ads dashboards
Hands-on expertise in Google AdWords and email campaign optimization
Familiarity with eCommerce platforms and updating product pages
Excellent communication and project management skills to coordinate with cross-functional teams
Ability to create and refine ad copy that resonates with target audiences and drives engagement
Experience tracking campaign performance and providing actionable insights
Knowledge of digital marketing strategies and tools to support comprehensive campaigns

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan

Additional Information:

Job Posted:
August 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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