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Digital Marketing Manager, AI-First

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Puffy

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

130000.00 USD / Year
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Job Description:

As Puffy’s Digital Marketing Manager, you will own and optimize multiple digital channels—primarily Meta, but also additional paid platforms to drive revenue growth and measurable returns. You’ll aggressively test creative concepts and messaging, leverage data-driven insights, and coordinate closely with design and cross-functional teams. You will also strategically contribute to other existing digital channels - Affiliate, SEM, GEO and Email, ensuring an integrated, high-performance marketing ecosystem. By blending full-funnel thinking with an understanding of attribution nuances, you’ll steer campaigns from prospecting to conversion, ensuring optimal ROAS and sustainable growth.

Job Responsibility:

  • Launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and other relevant digital platforms
  • Collaborate with marketing leadership to provide strategic guidance across other key channels, including Affiliate, SEO, SEM, and Email, to ensure integrated campaign success
  • Conduct ongoing A/B tests on creatives, messaging, and audience segments to uncover winning strategies and drive sales
  • Manage campaign performance using advanced attribution models
  • leverage data to refine strategies, measure success, and improve ROAS
  • Oversee prospecting, retargeting, and conversion campaigns
  • work with design teams to align ad-to-landing-page experiences
  • Partner closely with design and content teams to develop on-brand, high-conversion creatives for multiple platforms
  • Stay informed about DTC funnel trends, platform updates, and emerging paid channels to maintain a competitive edge

Requirements:

  • 5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands
  • proven success driving revenue across multiple digital channels
  • Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
  • Hands-on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
  • Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
  • Experience optimizing funnels from initial awareness through conversion, including ad-to-LP optimization
  • Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams

Nice to have:

  • Mattress, furniture, or home goods sector background
  • Experience with programmatic channels, TikTok Ads
  • Familiar with automated ad creation tools and DCO
  • Experience creating and optimizing video content for social and search platforms
  • Knowledge of Meta Shopping features and other social commerce integrations
What we offer:
  • Continuous learning
  • 10% monthly bonus
  • Premium insurance
  • Achievement recognition
  • Free snacks and lunches
  • Generous annual leave
  • AI tools and tech stack
  • 18+ nationalities
  • Social events & activities
  • Learning and development support (we pay for courses you need to upskill)
  • Career progression opportunities
  • Annual salary review every January
  • Quarterly feedback
  • Commitment to diversity and inclusion
  • Unbiased hiring and achievement recognition
  • State-of-the-art tech and tools
  • Team life insurance coverage
  • Annual flight home (Dubai roles)
  • Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
  • Free catered lunch for the entire team on Friday
  • Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
  • Regular social activities and events
  • Monthly Puffy Leader awards to recognize achievement
  • Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
  • Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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