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As a Market Relations intern, you will contribute to establishing IKEA as the preferred choice in the local market by understanding the local market and establishing strong bonds with their customers, all in order to be the Leader in life at home and to drive growth and long term profitability for the store. You will also take the lead in driving the sustainability agenda of growing IKEA together.
Job Responsibility:
Establish IKEA as the preferred choice in the local market by understanding the local market and establishing strong bonds with their customers
Convert IKEA visitors into IKEA FAMILY or when relevant into IKEA BUSINESS members and activate existing members
Take the lead in driving the sustainability agenda of growing IKEA together
Combine in-depth understanding of peoples’ life at home with analysis of relevant research and performances data analysis
Take overall responsibility for IKEA FAMILY and IKEA BUSINESS marketing program in our store
Plan and coordinate the implementation of the store external communication plan focusing on IKEA owned media
Take the lead in driving the sustainability agenda in the store
Responsible for developing local social initiatives and raising the awareness of our commitment to sustainability
Requirements:
Higher education in communications, digital marketing or equivalent
Proven experience in community management and/or digital marketing, ideally in the retail or lifestyle sector
Mastery of social networks, creative tools (Canva, Adobe, CapCut, etc.) and content management platforms
Creative mind, sense of storytelling, excellent writing skills
Good knowledge of store operations and an appetite for working in the field
Ability to work in project mode, cross-functionally and to lead an internal community
Curiosity, autonomy, team spirit and affinity with IKEA values (simplicity, sustainability, diversity, etc.)
Ability to clearly communicate in spoken and written Dutch, French and English
Experience of actively selling through the understanding of our customers and their needs
Nice to have:
Experience of working with customer loyalty programmes
Proven ability to navigate and influence in a matrix organisation
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