Digital Marketing Coordinator

• Collaborate with strategic key accounts to develop and execute annual, joint activation plans
• Design and manage comprehensive marketing strategies, content, and calendars to drive engagement and lead generation
• Analyze and measure the effectiveness of campaigns and adjust strategies as needed
• Develop innovative social media strategies and content calendars to align with industry trends and organizational goals
• Create visually compelling ads and infographics for social media, websites, emails, and print materials
• Collaborate closely with the sales team to align marketing initiatives with sales objectives and optimize performance
• Manage and maintain social media accounts
• Research and identify opportunities for growth and improvement in digital marketing efforts
• Support search engine optimization (SEO) and search engine marketing (SEM) strategies, including keyword research, content optimization, and managing paid advertising campaigns
• Own the Babolat.com/US editorial calendar and product merchandising in coordination with the global brand team
• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud, including creating emails, writing content, and setting up automated consumer journeys
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement
• Conduct A/B testing on email subject lines and content to identify the most effective options and improve campaign performance
• Manage CRM datasets and subscriber lists, ensuring data accuracy

• Bachelor's Degree from four-year college or university with a concentration in Marketing
• two to three years related experience and/or training
• or equivalent combination of education and experience
• Experience in tennis/sporting goods industry is strongly preferred
• Experience managing marketing campaigns including graphic design and managing social media accounts
• Ability and experience managing Email Marketing Operations, including building and implementing email marketing campaigns via an enterprise digital marketing platform and managing and updating CRM databases and subscriber lists
• Strong computer proficiency using Microsoft Office
• Strong oral and written communication skills
• Excellent organizational skills
• Demonstrated resourcefulness, creativity, and continued willingness to take initiative
• Approximately 25% travel time is required

Salesforce Marketing Cloud Certifications

• Comprehensive benefits package including medical, dental and vision coverage
• employer-matched 401(k) plan
• disability/life insurance and more
• bonus potential based on both quantitative and qualitative objectives