Digital Market Activation Manager

• Own analysis of capability and feature changes through visibility of the delivery plans and interface with stakeholders and production of Change Impact Assessment (CIA) and Go to Market (GTM) plan
• Lead the planning of release approach through migration, pilot and go-live planning with multiple stakeholder groups such as tech, business, delivery and marketing
• Understand the functional and data product design so to support analytics, dashboard readiness and reporting to facilitate change, ongoing adoption and benefits tracking
• Liaise and communicate with cross-functional teams so to manage the end-to-end business readiness for the change
• Ensure compliance to any relevant in-country regulatory approvals and governance and carry forward to BAU handover
• Lead the analysis of product readiness so to author and curate change material
• Drive the understanding of digital-first and digital enabled channel strategies for the change
• Responsible for frontline engagement and delivery e.g. multi-lingual training, internal communication, procedural updates, FAQs
• Deliver internal pilot activities to ensure product is tech, staff and customer ready
• Curate pilot plan to validate customer experience and collect pilot users’ feedback for confidence before proceeding to customer activation
• Own pilot Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before pilot go live activity
• Support the liaison of customer-facing readiness activities with cross functional teams e.g. public website awareness content, FAQs
• Support Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before customer go live
• Support hypercare calls and reporting to track post activation impacts for frontline feedback and benefit tracking
• Responsible for a portfolio of projects with valuestream alignment to understand the demand and objectives & key results for delivery planning
• Identify and plan the resource requirements from the demand while requesting and building the appropriate skill set and/or experience for the team
• Ensure good project induction and orientation – i.e. the team understand the project context and content, the importance of stakeholder management and wider programme goals
• Lead with people management responsibilities so to provide regular constructive feedback and coaching to individuals to improve their performance and support their development and career progression

• 6+ years of experience in retail banking with in-depth understanding and experience in the financial or banking sector with specialty in proposition and marketing
• University degree in the business field or relevant post graduate qualification
• Experience working with Hong Kong and Greater Bay Area to support business readiness activity for delivery of change
• Excellent negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities, and the ability to lead and influence
• Strong planning and governance skills
• Technical acumen with multimarket digital capability delivery is preferred
• Change management skills in internal/external communications, training, migration and implementation planning
• Growth mindset with strong commercial focus, ability to balance risks vs. rewards and maximize cost effectiveness and profitability for the business
• Pragmatic decision making skills, with the ability to make clear judgments based on data and understand the implications
• Good understanding of project methodologies, frameworks and best practice
• Ability to manage multiple deliveries and releases whilst ensuring each project runs effectively
• Outstanding understanding of HSBC Group structures, processes and objectives with strong knowledge of the external environment –regulatory, political, competitors etc
• Fluency in English and Cantonese

Technical acumen with multimarket digital capability delivery is preferred

• Continuous professional development
• Flexible working
• Opportunities to grow within an inclusive and diverse environment