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Digital Growth Hacking Expert

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Unilever

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Location:
United States , Hoboken

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Category:
-

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Contract Type:
Not provided

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Salary:

86080.00 - 129120.00 USD / Year
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Job Description:

UFS North America is building a next-generation AI-powered growth engine across acquisition, ABM, lead management, sales enablement, and loyalty. The Digital Growth Hacking Expert will be responsible for designing, testing, and scaling the end-to-end operator growth model. This role blends strategy, experimentation, analytical rigor, ABM operations, and hands-on activation.

Job Responsibility:

  • Build the North America operator growth model: ICP definition, tiering, segmentation, and lifecycle stages
  • Design ABM strategies integrating 3P intent signals, 1P behavior, loyalty data, and CRM insights
  • Architect the lead lifecycle (MQL → SAL → SQL → Opportunity) with clear rules, SLAs, and feedback loops
  • Run continuous experiments across: audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS)
  • Test hypotheses quickly, validate with data, and scale what works
  • Build a backlog of high-impact experiments to accelerate acquisition and qualification
  • Design end-to-end ABM plays across segments (40+ chains, 2–40 chains, independents)
  • Create playbooks for triggers, cross-channel touchpoints, culinary content, and sales offers
  • Own lead routing logic, scoring frameworks, and conversion governance
  • Partner with Sales Ops to improve sales adoption of leads and increase SQL → Win conversion
  • Collaborate with Sales Ops, Digital Marketing, Data and IT teams to operationalize external intent signals, web & app behavioral signals, CRM activity data, firmographic data, demographic data and transactional data
  • Develop a Golden Intent Score combining external and internal signals
  • Define rules for journey triggers in Marketo journey automation
  • Work with AI Transformation team to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators
  • Help train AI agents (Sales, Chef, and Marketing agents) with structured prompts, patterns, and data logic
  • Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion → LTV)
  • Build dashboards tracking ABM engagement, content interaction, conversion rates, and revenue impact
  • Present insights to Sales, Marketing, and Leadership
  • run quarterly business reviews (QBRs)

Requirements:

  • 4–7 years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation
  • Demonstrated success improving lead quality, conversion rates, and pipeline efficiency
  • Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo)
  • Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations
  • Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration
  • Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics
  • Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics
  • Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks
  • Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners
  • Highly autonomous, entrepreneurial, and execution-oriented
What we offer:
  • Bonus eligible
  • Long-Term Incentive (LTI) eligible
  • Health insurance (including prescription drug, dental, and vision coverage)
  • Retirement savings benefits
  • Life insurance and disability benefits
  • Parental leave
  • Sick leave
  • Paid vacation and holidays
  • Access to numerous voluntary benefits

Additional Information:

Job Posted:
January 18, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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