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Digital CX Analyst

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British Heart Foundation

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Location:
United Kingdom , London

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Contract Type:
Not provided

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Salary:

40000.00 - 42500.00 GBP / Year

Job Description:

Do you want to help craft exceptional digital customer experiences that make a real impact on people's lives? Use your analytical expertise to translate complex data into seamless, smarter journeys for all, and help us create a world where every heart stays healthier for longer.

Job Responsibility:

  • Enhance our website and customer interactions by identifying successes, friction points, and user needs to turn data into actionable insights
  • Collaborate with Digital, Product, CRO, and Marketing teams to analyse customer behaviour, develop hypotheses, create measurement strategies, assess impacts, and prioritise changes for maximum benefit
  • Using quantitative and qualitative data such as journey analytics, funnel performance, and customer feedback to help craft better digital products and support our experimentation programme
  • Help strengthen our data culture by improving data visibility & quality, solving tracking issues, developing accessible reports, and promoting best practices through coaching and knowledge sharing

Requirements:

  • Strong experience in analysing website customer behaviour and digital performance
  • Proven experience of using clickstream data to understand journeys, funnels, drop‑offs and content engagement
  • Confident working in Google Analytics 4
  • Experience with tools like BigQuery, tagging/tracking platforms, session replay and customer‑feedback tools
  • Strong collaboration skills with the ability to shape analytical questions, define success measures and bring structure to open‑ended questions and messy datasets
  • Experience supporting experimentation from hypothesis design to test interpretation
  • Clear, accessible reporting skills, including good experience creating clear analysis outputs and self‑serve dashboards in Power BI, Looker or Tableau
  • Excellent data‑storytelling ability, turning complex data into simple, compelling narratives for technical and non‑technical audiences
What we offer:
  • Competitive range of benefits designed to support your wellbeing
  • Opportunities for personal and professional growth and continuous learning

Additional Information:

Job Posted:
February 16, 2026

Expiration:
March 01, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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