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Digital Content Associate Principal

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Assessfirst

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

85000.00 - 115000.00 USD / Year
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Job Description:

In this critical role, you will own the strategy, development, and optimization of content across our primary digital channels, including our website, social media, and ad campaigns. You will be responsible for the content that communicates our global impact, technology breakthroughs, and thought leadership on LinkedIn, Twitter/X, and other social platforms. Additionally, you will be the primary voice behind Via’s website, working closely across marketing and sales to ensure the site is engaging for our key audiences. And you will work across teams to concept new ad campaigns, bringing creativity and new thinking to our paid media efforts.

Job Responsibility:

  • Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Via's business goals, product launches, and regional marketing initiatives
  • Voice and consistency: Maintain and evolve Via's brand voice and editorial guidelines across all digital platforms, ensuring a cohesive and engaging narrative
  • Content calendar management: Own the end-to-end execution of our social media calendar, including scheduling, publishing, and ensuring content consistency across all channels
  • Copywriting and curation: Draft and edit engaging, on-brand copy for daily posts across LinkedIn, Twitter/X, and other key platforms, ensuring all messaging aligns with Via’s strategic priorities and voice
  • Community management: Actively monitor social channels for mentions, news, and relevant conversations. Engage with followers, partners, and the public in a timely, professional, and on-brand manner
  • Performance tracking: Assist in tracking and reporting on platform key performance indicators (KPIs). Gather data, analyze performance trends, and help generate insights to inform future strategy
  • Asset coordination: Coordinate with the Design team to manage and visual assets (photos, graphics, videos) to ensure timely delivery and proper platform formatting
  • Research & trends: Stay current on industry news, competitor activity, and platform updates, bringing fresh ideas and best practices to the team

Requirements:

  • Minimum of 3 years of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations
  • A proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X and website visitors
  • Exceptional writing and editing skills with the ability to quickly craft polished, professional, and engaging copy
  • ability to experiment with voice and tone to find the right fit
  • Fluency in using social media scheduling and analytics tools - you know how to interpret metrics and optimize content accordingly
  • Highly organized with meticulous attention to detail and a proactive approach to project management
  • Adept at translating complex technology, policy, or impact-driven work into accessible, engaging, and human-centered content
  • A self-starter who thrives in a fast-paced, mission-driven work environment
What we offer:
  • free medical plans
  • 401K matching

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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