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Develop and execute a dynamic digital marketing strategy for a prestigious Swiss watch brand in Japan. The role involves defining and executing the digital marketing strategy, managing all digital media activities, and collaborating closely with both the headquarters marketing team and local teams in Japan. You'll lead the creation of engaging content for social media channels, manage the digital marketing budget, and analyze performance data to optimize campaigns. You will also work closely with the PR team to maximize brand visibility and engagement.
Job Responsibility:
Develop and implement a comprehensive digital marketing strategy for the Japanese market
Manage all social media channels (Instagram, X, Facebook, etc.), creating engaging content and running targeted campaigns
Develop and manage digital advertising creatives and schedules across all channels
Plan and execute digital media campaigns, optimizing for reach, engagement, and conversions
Collaborate with internal and external partners, including key opinion leaders (KOLs)
Analyze campaign performance and provide regular reports, identifying areas for improvement
Manage the digital marketing budget effectively and efficiently
Support the growth of e-commerce channels through effective media strategies
Requirements:
More than 3 years of experience in digital marketing and social media management
Proven ability to develop and execute successful digital marketing campaigns
Expert knowledge of social media platforms and best practices
Experience managing digital marketing budgets
Strong analytical skills and ability to interpret data to optimize campaigns
Excellent communication and collaboration skills
Fluent in Japanese and Business-level English
Proficiency in design software (Illustrator, Photoshop, InDesign) and video editing software (Premiere)
Experience with Google Analytics and other marketing analytics tools
Strong understanding of the Japanese market and consumer behavior
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