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Middle Seat is a digital consulting firm serving progressive candidates, political committees, and organizations. We are seeking a digital ads coordinator to manage advertising campaigns. This role offers the chance to learn the intricacies of running political and advocacy advertising campaigns, with a focus on using digital advertising to raise funds and build email lists. If you enjoy thinking creatively about digital media and are interested in starting a career in progressive politics, keep reading.
Job Responsibility:
Run ad campaigns and support ads team: take the first pass at writing content, reviews (spell check, policy check) staff content, coordinate with other Middle Seat departments to make sure product pieces are moving forward for ad campaigns, gather and compile data for reports
Write compelling ad copy with clear theories of change asking supporters to donate, join or support our clients while embodying our clients’ voices and perspectives
Sets up and reviews ad campaigns – on all platforms (Facebook, Google, List Vendors, etc.) and begins to think strategically about campaign goals
Begins to learn best practices for direct donate, acquisition, and persuasion campaigns
learns which tests to run and how to read results
begins thinking about ads campaigns as they integrate into an entirely digital program and into an organization’s mission, and begins to give strategic feedback and ideas
Serves as day-to-day contact with the clients they are assigned to work in collaboration with other ads team members
Assists with A/B testing everything — content, design, targeting, landing page, etc.
Other responsibilities as requested
Requirements:
Interest in working on advertising campaigns on major platforms (Facebook, Google Ads, The Trade Desk, etc.)
Demonstrated commitment to progressive politics
Project management skills (reliably stays on top of multiple projects, anticipates obstacles, engages the appropriate team members when necessary, sets goals and sets up processes to achieve them)
Responsible & proactive with assigned tasks (completes tasks on time or ahead of their due date
consistently looks for opportunities to better campaigns with ideas and has a can-do and creative approach to work)
Able to work extended hours when needed
comfortable being available for urgent client requests outside of normal business hours during election season
Nice to have:
Agency or campaign experience
Experience working in digital ads
Strong persuasive writing skills
Knowledge of different political CRMs (Action Kit, Action Network, NGP, etc.)
What we offer:
Competitive salaries and great benefits
We only work for progressive organizations, candidates, and causes
We’re a proudly unionized team — part of the Campaign Workers Guild