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We're looking for a results-driven Event Marketing Manager to help design client events, successful conference results as well, to join the team to help build and scale multi-channel programs that drive brand awareness, pipeline and revenue growth. You'll partner closely with Sales, Product Marketing, and RevOps to execute integrated campaigns that engage our target audience, convert leads, and accelerate opportunities through the funnel.
Job Responsibility:
Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey
Responsible for Client event and conference strategy, execution, and optimization of multi-channel campaigns
Support and optimize marketing plan including market research, analyzing customer behavior, identifying target segments
Plan, promote, and execute webinars and events (in-person and virtual)
Plan and execute strategic field marketing programs including Regional VIP events, executive dinners, roadshows
Collaborate with strategic partners to co-market joint solutions
Collaborate with RevOps to track campaign performance across the funnel
Analyze campaign outcomes and present results clearly
Work with content marketing and sales teams to develop and promote marketing materials
Prepare and present recommendations from experimental data to executive level
Requirements:
Proven track record of success owning client events and conference management end to end
Proven track record of pipeline targets and meeting lead/opportunity goals
Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
Familiarity with CRM systems like Salesforce
Experience with managing event budgets and vendor relationships and negotiations
Experience in residential mortgage banking or fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus
Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency
Strong analytical mindset
Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
A strong attention to detail and top-tier organizational and project management skills
Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
A desire to constantly improve and zero patience for inefficiency
Self starter: go-getter attitude who likes to get things done on their own initiative
Nice to have:
Experience in residential mortgage banking or fintech
Familiarity with ABM platforms (e.g., 6sense, Demandbase)
Attribution modeling and pipeline reporting experience
What we offer:
Learning and development allowance
Competitive cash and equity compensation
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
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