Demand Marketing Manager

• own end-to-end demand generation programs to drive qualified pipeline across the buyer journey
• plan, promote, and execute webinars and events (in-person and virtual) aligned to buyer personas and funnel stages
• collaborate with Product Marketing & Sales on content and speaker strategy, outreach, and engagement
• plan and promote content post events (on-demand webinar) for amplification and generate leads to drive pipeline
• collaborate with RevOps to ensure attribution, lead capture, and reporting infrastructure are in place
• plan and execute strategic field marketing programs, including Regional VIP events for top-tier accounts, executive dinners, roadshows, and in-person meetups
• manage direct mail campaigns and vendors to drive engagement and sourced pipeline
• collaborate with strategic partners to co-market joint solutions
• coordinate co-branded webinars, events, and campaigns targeting shared audiences
• ensure consistent messaging and value proposition across partner-led initiatives
• track and report on partner-sourced and partner-influenced pipeline
• collaborate with RevOps to track campaign performance across the funnel (MQL → SQL → Opportunity)
• partner with Sales to align on lead handoff process, and report on pipeline goals
• monitor and optimize campaign budgets and ROI
• leverage marketing automation tools (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce) to track and measure performance

• 3–6 years of experience in B2B demand generation, event marketing, and digital marketing
• proven track record of success owning pipeline targets and meeting lead/opportunity goals
• experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
• familiarity with CRM systems like Salesforce
• strong analytical mindset and ability to turn insights into action
• excellent project management and cross-functional collaboration skills
• strong written communication and creative thinking
• experience in residential mortgage banking, fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus

experience in residential mortgage banking, fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting

• a very fast-paced and collaborative environment
• learning and development allowance
• competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• up to $25K reimbursement for fertility, adoption, and parental planning services
• flexible PTO policy
• monthly wellness stipend, home office stipend
• in-office perks such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages