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BLN24 is seeking a Demand Generation Specialist to support one of our AWS Elevate programs. This role is responsible not only for executing demand generation campaigns, but also for helping lead demand gen strategy, owning pipeline visibility, and facilitating weekly pipeline calls in close partnership with Sales, Program Managers, and AWS stakeholders.
Job Responsibility:
Help shape and execute demand generation strategy aligned to AWS Elevate program goals and target executive personas
Design, launch, and optimize multi-channel campaigns including email, paid media, ABM, webinars, events, and partner-led initiatives
Translate AWS GTM priorities and program objectives into executable campaign plans
Lead and facilitate weekly pipeline calls with Sales, Program Managers, and AWS stakeholders
Review pipeline creation, stage progression, conversion rates, and follow-up actions
Ensure marketing-sourced and influenced opportunities are tracked and advancing
Identify pipeline risks and recommend corrective actions
Manage marketing automation workflows, segmentation, lead scoring, and routing
Partner with Sales to ensure lead quality and clean handoffs
Support AWS co-sell and MDF-funded activities and reporting
Monitor campaign performance, pipeline contribution, and ROI
Produce performance and pipeline reports with insights
Continuously test and optimize campaigns
Align with Program Managers on timelines and commitments
Partner with Content and Creative teams on campaign assets
Stay current on demand generation and AWS marketing best practices
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field
3–6+ years of experience in demand generation or revenue marketing
Experience leading or supporting pipeline review calls
Hands-on experience with marketing automation platforms and CRM tools
Strong analytical and communication skills
Nice to have:
Experience with AWS partner or hyperscaler programs
Familiarity with AWS Partner Central, MDF, and co-sell
Experience marketing to executive personas and enterprise accounts