Demand Generation Specialist, Account-Based Marketing

• Deeply research your assigned school districts, gathering insights from sales, customer success, internal data sources, and external research
• Partner with other internal marketing teams to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
• Participate in the editorial calendar process, surfacing needs for future content
• Develop unique messaging for programs
• Complete strategy briefs for programs and lead program kick-off conversations with cross-functional working groups
• Maintain tight alignment with sales and customer success teams
• Conceptualize, draft, and build email drip and nurture programs
• Assist with advertising program development, including copywriting and image sourcing, for paid social and display programs
• Partner with Events team members to turn program strategy into a reality
• Act as the primary marketing contact for sales and customer success teams, assisting with custom pitch deck creation, prospecting cadence creation, and lead follow-up templates
• Partner with Revenue Operations and Data & Analytics to establish KPIs, measure program success, and track account funnel progression over time
• Use data and insights from Salesforce, Eloqua, Tableau, and ABM technology to track engagement and optimize program effectiveness
• Complete post-mortem decks to inform stakeholders of the success and learnings of marketing programs

• 3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience required)
• Familiarity with Salesforce and marketing automation platforms, such as Eloqua
• Demonstrated experience collaborating and communicating with sales teams
• Calm under pressure, with the ability to juggle managing programs across a few strategic accounts at the same time
• Data mindset and experience using data to measure and optimize marketing impact

Bonus points for experience working in or marketing to the K-12 education sector

• Remote First Work Environment
• Reimbursement to help cover the cost of setting up your home or remote office