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Demand Generation Manager

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Grow Progress

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Location:
United States, Washington

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Category:
-

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Contract Type:
Not provided

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Salary:

95000.00 - 120000.00 USD / Year

Job Description:

Grow Progress is looking for a Demand Generation Manager to build and execute programs that drive high-quality pipeline and accelerate revenue growth. This role owns the full funnel, from awareness to acquisition to nurture, and requires a blend of creativity, analytical rigor, and cross-functional partnership.

Job Responsibility:

  • Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social
  • Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria
  • Develop and execute & optimize multi-channel ABM Programs
  • identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing
  • Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts
  • Familiarity with platforms like Zoom or other virtual event tools to host convenings
  • Leveraging social media, email marketing, and digital channels to promote events and drive attendance
  • Working with content and creative teams to develop event-related collateral
  • Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI
  • Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement

Requirements:

  • Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing
  • Proven experience developing and executing Account-Based Marketing (ABM) programs
  • Proficiency in using data to optimize campaigns and make strategic decisions
  • experience with analytics platforms (e.g., Google Analytics, HubSpot)
  • Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively
  • Experience with search engine optimization (SEO) and search engine marketing (SEM)
  • Planning and managing event budgets, tracking expenses, negotiating with vendors
  • 3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
  • Proven track record of successfully creating and scaling demand generation programs
  • Experimentation mindset
  • Experience working cross-functionally with sales and product teams
  • Content Strategy Collaboration
  • Strong project management and organizational skills
  • Excellent written and verbal communication skills
  • Industry experience in SaaS, technology, or research

Nice to have:

  • 3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
  • Proven track record of successfully creating and scaling demand generation programs
  • Experimentation mindset
  • Experience working cross-functionally with sales and product teams
  • Content Strategy Collaboration
  • Strong project management and organizational skills
  • Excellent written and verbal communication skills
  • Industry experience in SaaS, technology, or research
What we offer:
  • 100% paid company health plan with medical, dental, and vision insurance
  • flexible PTO plan
  • 401(k) with employer matching
  • annual stipends for professional development, wellness
  • $1,300 annual work from home resources
  • access to Carrot insurance
  • equity

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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