Demand Generation Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We are looking for a Demand Generation Manager to manage our bottom funnel customer acquisition across our Enterprise, Mid-Market, and SMB segments. Reporting to the JAPAC Marketing Director, your role involves supporting product-led sales motions by crafting, building, and operating multi-channel campaigns. These campaigns convert into form-fills, MQLs/MQAs, and pipeline (PG), capturing demand across the entire APAC region. This is a highly visible and cross-functional role, where you’ll work with both Global-based Demand Generation and Regional Marketing (Field) Managers, as well as Brand/Social, Paid Media, Marketing Ops, and Regional Sales teams. An ability to wear many hats and boldly prioritise is key to success, as well as excellent communication.