Demand Generation Manager Jobs

Demand Generation Manager

Verkada

Location:
United States, San Mateo

Category:
Marketing, Digital Marketing, SEO, SEM

Contract Type:
Not provided

Salary:

145000.00 - 190000.00 USD / Year

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Job Description:

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Demand Gen Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience. The Demand Gen Manager in the Digital Marketing team will be responsible for driving customer acquisition and growth through innovative social media, digital marketing, and SEO strategies. With a focus on data-driven decision-making, the Deman Gen Manager will plan, execute, and optimize campaigns to achieve business goals.

Job Responsibility:

Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC)
Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates
Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities
Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives

Requirements:

4-year undergraduate degree (quantitative field of study strongly preferred)
4+ years of work experience, with a proven track record of successful customer acquisition strategies
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
Experience with digital marketing automation and CRM tools preferred
Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
Creative thinker with a passion for digital marketing and growth hacking

Nice to have:

Experience with digital marketing automation and CRM tools preferred
Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)

What we offer:

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches and dinners provided daily

Additional Information:

Job Posted:
December 13, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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