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Demand generation associate

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Randstad

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Job Description:

DGA – Demand Generation Associate. Department: Influencer Marketing - GTM. Functional reporting to ASM/BDM. Administrative reporting to HO Marketing.

Job Responsibility:

  • Generate secondary sales per month as per assigned target from the assigned set of contractor’s in territory
  • Daily Visits to new sites provided by Painters/Contractors/dealers/self to pitch Nerolac products
  • Walk in Sites to be registered and assign to Painters/contractors
  • To handle minimum 80 Painter/Contractors from his Market
  • Make Painters/Contractors calls in a day as per the PJP
  • Conduct Market activities as per annual allocation by HO Marketing
  • Regular updation of contractor point in NPP Call Centre
  • Education/Communication to Painter/contractors of new initiatives taken by HO Marketing
  • Ensure timely gift redemption of all painters/contractors of his depot
  • Handle Painters/contractor complaints related to scheme gratifications
  • Ensure POSM Visibility at Dealer Outlet
  • Ensure Painter/Contractor secondary schemes communication
  • New Product Launch/Go to market plan execution at Painters/contractor point

Requirements:

  • Minimum 5 to 10 KNPL multi brand dealers to map per DGA
  • Total minimum 80 Contractors to be handled by DGA of these dealers only
  • Contractor needs to be retail contractor only
  • Products Eligible – All Emulsions only ( 60% premium + 40 Non Premium Products)
  • experience 5 ...

Additional Information:

Job Posted:
December 21, 2025

Expiration:
December 21, 2025

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