Demand Generation & ABM Coordinator Job at Robert Half (Atlanta)

Senior ABM Manager

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team...

Location

United States

Salary:

Not provided

Tekmetric

Expiration Date

Until further notice

Requirements

5-8 years of marketing experience with a focus on ABM or Enterprise marketing
Proven experience designing and executing ABM programs that drive measurable revenue growth
Deep understanding of the demand waterfall and conversion optimization strategies
Data-driven mindset with the ability to translate insights into actionable strategies and programs
Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
Strong cross-functional team/project management, interpersonal, and influencing skills
Experience using HubSpot for campaign management
Experience in creating brand messaging to align with assets and campaigns
Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution

Job Responsibility

Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives

What we offer

Enjoy the flexibility of remote work
Competitive base salaries
Generous Paid Time Off
Paid maternity, parental bonding, and medical leave
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
Free, confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
up to $60/month toward fitness, mental health, or wellness

Fulltime

Demand Generation or ABM Coordinator

We are seeking a proactive, execution-oriented Demand Generation or ABM Coordina...

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

1–2 years of experience in B2B Demand Generation, Marketing Operations, or Digital Marketing
Hands-on Tool Experience: You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce)
Process-Driven: You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch
Collaborative Spirit: You can work cross-functionally with Content, Design, and Sales to get things across the finish line
Fast Learner: You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting

Job Responsibility

Campaign Deployment: Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts
MarTech Orchestration: Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations
Account-Based Logistics: Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered
Data Management: Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action
Sales Enablement: Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach
Performance Tracking: Assist in pulling data for weekly reports to show how target accounts are engaging with our content

What we offer

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

New

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Field Marketing Specialist

Superside is hiring a Field Marketing Specialist to help execute our global in-p...

Location

Salary:

Not provided

Superside

Expiration Date

Until further notice

Requirements

2–4 years in marketing execution with a focus on in-person event management, ideally in B2B SaaS or creative services
Strong organizational and project management skills, able to manage multiple timelines and competing priorities
Experience partnering with sales teams to align event strategy with pipeline goals and follow-up processes
Proven ability to work cross-functionally with content, creative, and demand generation teams
Ability to travel for VIP engagements, conferences, and other key events
Experience delivering high-end, detail-driven in-person experiences
Excellent written and verbal communication skills, with an interest in crafting memorable audience moments
Comfort operating in a remote-first, fast-moving environment
Curiosity, creativity, and adaptability, with a strong interest in marketing innovation, design, and AI-driven workflows

Job Responsibility

Support planning and execution of Superside’s annual in-person events program, including VIP dinners, conferences, and tradeshows
Manage promotional and registration campaigns across email, social, and sales channels in partnership with ABM, creative, and demand generation teams
Own event logistics and documentation: event folders, briefs, run-of-show, kickoff meetings, recurring syncs, and on-site support
Collaborate with content and creative teams to produce pre- and post-event assets such as landing pages, highlight videos, social clips, and booth materials
Track event performance, analyze results, and deliver insights that improve future programs
Own post-event reporting and coordinate timely follow-ups with stakeholders and attendees

What we offer

Remote-first work
High-performance, low-ego environment
Opportunity to influence product and innovate
Career growth, mentorship, and leadership development
Continuous learning opportunities
Global community spanning 60+ countries

Demand Generation & ABM Coordinator

Robert Half

Location:
United States , Atlanta

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 14, 2026

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