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The Customer Sales Lead will lead the development and implementation of the joint business plans for Campbell’s Meals and Beverages for Wakefern. Responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives. They will be responsible for implementing our brand strategies and tactics with the Customer by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.
Job Responsibility:
Lead the joint business planning process and annual strategic plans with Wakefern
Utilize our e4 sales planning tool and customer systems to create optimal plans for The Customer
Develop and implement trade promotion strategies and tactical plans with the customer
Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities
Develop and lead accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data, and inventory changes for our Meals and Beverage business at the Customer. Proactively identify potential risks or threats to monthly forecasts
Monitor and manage deduction balances and evaluate post audits
Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Leverage Category Management resources and loyalty data appropriately
Be knowledgeable of Campbell brand strategies and tactics and implement by working closely with the customer's key decision makers which include buyers, category managers, and inventory leaders
Sell in new items
working with key customer personnel to achieve optimal distribution
Monitor success of new item launches and provide recommendations internally and externally on change that could be made to further boost performance
Partner with Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and review post campaign performance, calling out any areas for optimization
Identify profitable opportunities to grow incremental volume
Manage and implement enhancements to our Meals and Beverage portfolio on the customer’s website
delivering ecommerce growth
Requirements:
Bachelor's Degree
6+ years of CPG Industry Sales and/or Category Management experience
Nice to have:
Experience supporting Wakefern as a customer
Problem Solving Skills
Negotiation Skills
Supply Chain Knowledge
Technical Skills
Category & Brand Knowledge
Analytical Skills
Interpersonal Skills
Written and Verbal Communication Skills
P&L Management
What we offer:
medical
dental
short and long-term disability
AD&D
life insurance (for individual, families, and domestic partners)
matching 401(k) plan
unlimited sick time
paid time off
holiday pay
free access to the fitness center (if in WHQ)
Access to on-site day care (operated by Bright Horizons)
company store
Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually