Customer Lifecycle Marketing Manager

• Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions
• Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase
• Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program
• Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance
• Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets
• Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings
• Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly
• Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs

• 3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies
• Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus)
• Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders
• Project management skills, with the ability to manage multiple priorities and meet tight deadlines
• Skilled at analyzing data and adjusting strategies to optimize campaign performance
• Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments

HubSpot wiz with deep experience deploying emails and reporting on performance

• annual 12.5% bonus
• participation in our long-term incentive program
• heavily subsidized healthcare plans
• generous paid time off
• wellness programs
• professional development grants
• 401k plan