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Customer Lifecycle Manager

gofundme.com Logo

GoFundMe

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

70500.00 - 105500.00 USD / Year
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Job Description:

As the Customer Lifecycle Manager, your mission is to accelerate the success of nonprofits using GoFundMe Pro. This role is dedicated to designing, testing, and optimizing lifecycle email strategies for customers. You will assist in creating cohesive email experiences that help nonprofits realize value faster, increase adoption of GoFundMe Pro tools, and grow their platform usage. You will create specialized email programs, engage deeply with cross-functional teams, and utilize customer expertise and insights to improve and optimize the customer journey.

Job Responsibility:

  • Design & Execute Email Campaigns
  • Ensure consistent communication with GoFundMe Pro customers to improve the customer experience and drive increased engagement, fundraising donation volume, and customer value
  • Write, schedule, and coordinate content for monthly customer communications including the monthly Coaching email, monthly Customer Education email, and monthly Product Usage and Insights email
  • Identify and implement new programs to advance product adoption and support business objectives
  • Run continuous A/B tests and controlled experiments to optimize based on email performance metrics
  • Segment & Personalize Customer Journeys
  • Build personalized email experiences to deliver highly targeted and relevant experiences based on the customer segment and lifecycle stage
  • Design onboarding, engagement, and renewal campaigns that reflect entry paths, usage data, and fundraising intent
  • Develop segmentation logic for onboarding and adoption journeys by entry point and customer behavior data
  • Ensure messaging aligns with feature gating, product configurations, and subscription tiers
  • Drive Email Engagement
  • Use customer behavior data to increase engagement throughout onboarding, reduce drop-off, drive activation and upgrade, and balance user experience with business growth
  • Optimize emails with messaging, segmentation, and sending cadences to drive faster activation and repeated use of GoFundMe Pro’s tools
  • Translate insights into actionable lifecycle strategies that strengthen activation and adoption
  • Collaboration
  • Collaborate with the Senior Lifecycle Manager on the execution and coordinate of all Lifecycle programs
  • Collaborate with Marketing for content scheduling, managing the customer email calendar, and maintaining audience segments
  • Align with the Digital Customer Success Operations Analyst to ensure necessary data for segmentation and targeted campaigns is available in email tools
  • Partner with CX and Post-Sales team members to monitor audience cohorts and identify areas of opportunity
  • Build and maintain strong internal partnerships, collaborating to enhance the customer experience

Requirements:

  • 2+ years of professional experience in B2B lifecycle marketing, email marketing, or customer engagement
  • Hands-on experience with email service providers (Marketo or Braze preferred) and marketing automation
  • Strong background in A/B testing, experimentation, and lifecycle analytics
  • Ability to operate with speed, agility, and data-driven decision-making
  • Excellent communication and collaboration skills, with the ability to influence across teams
  • A passion for supporting nonprofits and helping them succeed with GoFundMe Pro

Nice to have:

  • Experience building lifecycle programs at a SaaS or platform-based company
  • Experience with Marketo
  • Comfort with segmentation strategies, CRM integration, and cross-channel coordination
  • Comfort navigating ambiguity and driving cross-functional alignment across Marketing, Product, and CX
What we offer:
  • Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
  • Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
  • Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
  • Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
  • Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
  • Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
  • Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
  • Community Engagement: Make a difference through our volunteering program
  • equity

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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