Customer Engagement & Loyalty Analyst, IKEA

IKEA

Location:
China, Shanghai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.

Job Responsibility:

Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
Support on defining the Marketing Performance Framework (including KPIs and measurements)
Support the marketing planning process, ensuring objectives are based on a clear understanding of our current performance
Support on driving a significant improvement of process, efficiency and effectiveness of Marketing activities to contribute to the Marketing function’s extraordinary result
Identify recommendations and influence key stakeholders to ensure that goals are consistently met
Lead the overall performance analysis of branding, paid, owned and earned media to meet marketing objectives
Collaborate in the execution of post activity implementation reviews, sharing key findings with stakeholders to improve the quality of global content and media development
Contribute with identifying growth opportunities and together with Customer Engagement Team, Integrated Media Team and Marketing Communications team, give input to hubs to meet common goals
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
Measure performance of output in own areas to maximize efficiency and effectiveness, and ensure performance excellence throughout the year
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

Requirements:

Deep knowledge of marketing, including content, media, CRM, and data analysis
Deep knowledge of techniques for following up and measuring activity efficiency and effectiveness using relevant tools and technology
Deep knowledge of current marketing trends, developments, and performance metrics
Broad knowledge of marketing technology
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of Group strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and online customer behaviours
Broad knowledge of operational plans and goals as well as follow up on KPIs
Motivated by the IKEA culture and values
Passionate about driving business growth and contributing to overall success of IKEA through solving tough analytical problems
Motivated by increasing customer value, and thinking customer first
Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends
Motivated by finding new ways through co-creation with colleagues and other IKEA units
Ability to understand the complexity of IKEA business and the role of Commercial as an integrated part of the business
Good leadership capabilities, including ability to lead peers and stakeholders while communicating in an inspirational way with IKEA tone of voice
Strong interpersonal skills with the ability to lead, inspire and build trustful relationships with both internal and external partners
Strong analytical, strategic and problem-solving skills with the ability to make decisions with speed and simplicity
Ability to apply an analytical and problem-solving mindset to identify trends and solve complex problems
Ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward

Additional Information:

Job Posted:
June 06, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Customer Engagement & Loyalty Analyst