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CRM Manager

bark.com Logo

Bark

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Location:
India , Bengaluru

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

At Bark, we’re transforming the way people find and hire professionals. As one of the fastest-growing online marketplaces, we’re on a mission to connect millions of customers with the right experts — quickly, easily, and seamlessly. We’re now looking for a CRM Manager to join our Bengaluru team. This is a unique opportunity to combine deep expertise in CRM with broad digital marketing leadership, helping to build a best-in-class owned channel growth engine. This role will focus on both the execution and strategic planning of CRM initiatives, while also supporting the wider digital marketing team and providing guidance and mentorship to our India marketing team.

Job Responsibility:

  • Designing and delivering multichannel CRM campaigns across WhatsApp, Push notifications, Email, in-app messaging, and performance retargeting
  • Building customer journeys that drive onboarding, engagement, retention, and reactivation
  • Partnering with product and data teams to optimise CRM within our app and web platforms
  • Scaling automation, segmentation, and personalisation strategies to maximise customer value
  • Acting as a mentor and guide to our India marketing operations team, sharing expertise across performance and digital marketing
  • Collaborating with global marketing colleagues to ensure CRM is integrated with paid, SEO, and brand activity
  • Tracking and reporting on campaign performance, uncovering insights to inform future growth

Requirements:

  • 5+ years’ experience in CRM & lifecycle marketing, ideally in app-first or marketplace businesses
  • Proven experience managing and developing team members, with the ability to mentor, prioritise effectively, and drive high performance
  • Hands-on expertise with automated channel marketing (WhatsApp, Push, Email, in-app, retargeting)
  • Knowledge of leading CRM, Data & Messaging platforms (e.g. Braze, Iterable, Whatsapp Business)
  • A solid grounding in digital marketing (PPC, paid social, retargeting) and how it connects to CRM
  • Strong analytical skills, with experience in A/B testing and campaign optimisation
  • A collaborative leader who can coach, inspire, and develop teams
  • Excellent communication skills, with a global mindset
What we offer:
  • Flexible working policy with India office located in CBD Bangalore
  • Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life
  • Personal annual L&D Budgets to spend on your development
  • Enhanced Cult.fit membership for all employees with access to mental health courses and fitness classes
  • Fully stocked snacks in pantry, Quarterly All-site Socials
  • Being at the forefront of an industry with new and exciting problems to solve

Additional Information:

Job Posted:
February 17, 2026

Work Type:
Hybrid work
Job Link Share:

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