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CRM Manager

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Salt

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Location:
United Arab Emirates , Dubai

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

An organisation is seeking a CRM Manager to lead customer lifecycle management initiatives, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value. This role is responsible for developing and executing CRM strategies across email, push, SMS, and in-app channels, ensuring every customer interaction strengthens loyalty and commercial performance. This opportunity suits a professional who combines creative thinking with strong analytical capability to design high-performing customer journeys.

Job Responsibility:

  • Develop and manage CRM strategy across email, push notifications, SMS, and in-app channels
  • Design and execute personalised lifecycle journeys to improve engagement, retention, and customer lifetime value
  • Segment audiences using behavioural, transactional, and demographic data to deliver targeted communications
  • Collaborate with analytics and product teams to monitor lifecycle KPIs, including churn, reactivation, and retention
  • Lead A/B testing initiatives to optimise messaging, creative, timing, and performance outcomes
  • Partner with design and content teams to ensure campaigns are aligned with brand guidelines and commercial objectives
  • Report on CRM performance, providing actionable insights and recommendations to senior stakeholders

Requirements:

  • 7-10 years’ experience in CRM, lifecycle marketing, or retention marketing, ideally within consumer-focused sectors (e.g., B2C, digital platforms, e-commerce, gaming, or retail technology)
  • Hands-on experience with leading CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, MoEngage, Klaviyo, HubSpot, or similar tools)
  • Strong analytical skills with the ability to translate data into actionable insights
  • Demonstrated success in improving engagement and retention through CRM-driven initiatives
  • Solid understanding of customer segmentation, personalisation strategies, and marketing automation frameworks
  • Strong project management skills with experience working cross-functionally
  • Excellent written communication skills with the ability to craft compelling customer messaging
  • Bachelor’s or Master’s degree in Marketing, Business, or a related discipline

Additional Information:

Job Posted:
February 14, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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