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An organisation is seeking a CRM Manager to lead customer lifecycle management initiatives, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value. This role is responsible for developing and executing CRM strategies across email, push, SMS, and in-app channels, ensuring every customer interaction strengthens loyalty and commercial performance. This opportunity suits a professional who combines creative thinking with strong analytical capability to design high-performing customer journeys.
Job Responsibility:
Develop and manage CRM strategy across email, push notifications, SMS, and in-app channels
Design and execute personalised lifecycle journeys to improve engagement, retention, and customer lifetime value
Segment audiences using behavioural, transactional, and demographic data to deliver targeted communications
Collaborate with analytics and product teams to monitor lifecycle KPIs, including churn, reactivation, and retention
Lead A/B testing initiatives to optimise messaging, creative, timing, and performance outcomes
Partner with design and content teams to ensure campaigns are aligned with brand guidelines and commercial objectives
Report on CRM performance, providing actionable insights and recommendations to senior stakeholders
Requirements:
7-10 years’ experience in CRM, lifecycle marketing, or retention marketing, ideally within consumer-focused sectors (e.g., B2C, digital platforms, e-commerce, gaming, or retail technology)
Hands-on experience with leading CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, MoEngage, Klaviyo, HubSpot, or similar tools)
Strong analytical skills with the ability to translate data into actionable insights
Demonstrated success in improving engagement and retention through CRM-driven initiatives
Solid understanding of customer segmentation, personalisation strategies, and marketing automation frameworks
Strong project management skills with experience working cross-functionally
Excellent written communication skills with the ability to craft compelling customer messaging
Bachelor’s or Master’s degree in Marketing, Business, or a related discipline