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CRM Lead

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Easygo Gaming

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Location:
Australia, Melbourne

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Be our first CRM Lead at KICK - zero legacy inheritance, zero tech debt - build your own legacy from scratch. As CRM Lead, you will manage a growing customer base of 70 million users and counting, including viewers, streamers, clippers and developers. This function is new for the business, meaning you will realise your own vision for CRM rather than inheriting the legacy of someone prior. This is what makes the opportunity so unique. And - You’ll have the opportunity to hire one direct report once CRM’s return on investment has been realised. Your strategy will influence the design of the data lake and CRM platform, both of which will be built in collaboration with internal and external stakeholders. You will have all the support you need to succeed in the role, including resources to help you design and translate all communications for your respective markets.

Job Responsibility:

  • Develop and maintain an in-depth understanding of customer segments, including viewers, streamers, clippers and developers
  • Review the current state of CRM, identify opportunities for improvement and map the future state
  • Document their strategy and educate all relevant stakeholders
  • Collaborate with Engineering, Business Intelligence and a pre-selected implementation partner to set up Insider
  • Manage all automated, scheduled and ad-hoc campaigns
  • Collaborate with the Content team on Spanish, Japanese, Arabic and Portuguese translations of their copy
  • Collaborate with the Design team on all required assets
  • Collaborate with the Legal team to ensure compliance
  • Conduct ongoing experimentation to optimise results
  • Contribute continuously to the data lake by translating their evolving journey maps into data points

Requirements:

  • 5+ years of CRM experience
  • Proven track record in the setup, management, and execution of CRM technology
  • Experience working with data lakes
  • Familiarity with the live streaming space

Nice to have:

  • Experience using Insider
  • Experience working in a fast-paced tech environment
  • Understanding of localisation and its nuances
  • Experience using AI to assist with CRM responsibilities
What we offer:
  • Access to our Employee Assistance Program for you and your loved ones
  • 9,000+ courses on our Learning & Development platform
  • One paid volunteer day per year
  • Weekly Wednesday massages by professional masseuses
  • In-house baristas serving free coffee, tea, fresh juices, and smoothies
  • Daily catered breakfast and regular company-wide events
  • Snack walls and drink fridges on every floor
  • Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator
  • Team budgets for lunches and activities to celebrate achievements
  • Social sports teams and participation in Corporate Games
  • Easygo branded swag
  • Birthday and work anniversary gift vouchers, plus a chance to win prizes
  • Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
  • Office visits from big-name streamers
  • Meet Ambassadors like Alex Pereira, Israel Adesanya
  • Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

Additional Information:

Job Posted:
December 08, 2025

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