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CRM Automation Manager

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Circle K

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Location:
United States of America, Charlotte

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Category:
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Contract Type:
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Salary:

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Job Description:

This role provides the opportunity to sharpen your technical, analytical and business skills as part of the Personalization & CRM team committed to delivering best-in-class personalized customer engagement across channels for our customers. You will play an active role in crafting and building customer journey using Adobe Experience Platform and Adobe Journey Optimizer. You will also lead the development of loyalty campaigns that are focused on retail media network and age restricted products.

Job Responsibility:

  • Collaborate with the CRM & Personalization team to understand our business objectives and requirements
  • Build customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to meet the business needs
  • Serve as the lead expert of AJO on the team with deep understanding of AJO’s capabilities & configurations across data ingestion, data modeling, segmentation, personalization and customer journeys
  • Understand and advocate for the best practices for data management, including data classification, data retention, and data privacy
  • Understand and monitor the configuration of data schemas in AEP to ensure proper mapping of classes, field groups, identities, and attributes
  • Apply data quality rules and validate data quality
  • Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages, and offers
  • Create AJO Events and design email templates in AJO
  • Perform proactive problem diagnosis, troubleshooting, and resolution of technical issues related to AEP and AJO
  • Collaborate with cross-functional teams, including developers, data engineers, and project managers, to ensure successful project delivery
  • Share knowledge and expertise with team members, providing guidance and mentorship to junior team members
  • Ad hoc problem solving and day to day tasks as needed to support the needs of the team
  • Flexible with working hours to support global ways of working

Requirements:

  • Bachelor’s degree in computer science, Information Systems, or a related field
  • 2-4 years of experience in implementing and creating journeys in marketing automation solutions
  • Proven experience in implementing Adobe Experience Platform or similar customer data management platforms
  • Strong understanding of data management principles, including data modeling, data integration, and data governance
  • Strong knowledge of Adobe Experience Cloud products, such as Adobe Journey Optimizer, Adobe CDP and Adobe Campaign
  • Familiarity with web analytics tools, such as Google Analytics or Adobe Analytics
  • Excellent analytical and problem-solving skills, with the ability to translate business requirements into technical solutions
  • Fluency in English and excellent communication and presentation skills, with the ability to effectively communicate complex concepts to both technical and non-technical stakeholders
  • Ability to work independently and as part of a team, demonstrating a high level of initiative and ownership
  • Experience working with Offer Decisioning and creating personalized offers by developing placements, eligibility rules and decisions, as well as familiarity with prioritizing and ranking offers for a given placement
  • Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
  • Must be able to follow state, federal and company guidelines
  • Must be able to maintain a positive team attitude and professional demeanor at all times

Additional Information:

Job Posted:
July 04, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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