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Core member of newly formed in-house Creative Studio, acting as strategic partner and creative lead behind high-impact marketing and communication campaigns across mobile.de. Support both B2C and B2B stakeholders by shaping briefs, leading ideation, and ensuring content delivers against business and brand goals. Highly collaborative and cross-functional role working closely with brand, performance, sales, product, CRM, product marketing, UX/UI, and copywriting teams.
Job Responsibility:
Develop strategic campaign concepts and communication messaging frameworks for initiatives across B2C and B2B
Lead creative ideation sessions and act as sparring partner for marketing, sales, and product stakeholders
Translate business and campaign goals into clear briefs for designers, copywriters, freelancers, and external partners
Guide creative development through concepting, iterations, and feedback loops
Collaborate with performance marketing to ensure creative strategies are measurable and optimized for growth
Contribute to development of messaging guidelines, audience segmentation, and brand positioning frameworks
Juggle multiple projects and briefs while maintaining strategic clarity and creative consistency
Monitor industry, cultural, and platform trends to inform creative thinking
Requirements:
Proven track record of developing creative strategies that drive business growth and brand equity across B2C and B2B environments
Experience working across various channels (Social Media, Digital Performance, CRM, B2B Communication, Brand including ATL initiatives) with in-depth knowledge of each
Native German speaker with excellent written and verbal communication skills and detailed understanding of local market nuances
Fluent in English for internal communication
Strong communicator and creative thinker able to connect business goals to audience insights
Experience working in agile marketing teams and juggling multiple projects across functions
Performance-aware and driven by campaign success and results
Collaborative mindset for working with copywriters, designers, marketers, and partners
Experience with integrating AI tools and developing AI-assisted workflows
Ability to dive deep into product structures to develop creative solutions for product marketing
What we offer:
28 days of paid time off
€50 monthly transportation/mobility allowance
Development budget and access to coaching
Up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave
Online and offline library
Attractive base salary and participation in annual incentive plans
Work from anywhere up to 20 days per year
24/7 Employee Assistance Programme for you and immediate family