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The Copywriter will partner closely with marketing, creative, merchandising, and digital teams to ensure all communication reflects a cohesive, elevated brand point of view. This is a hands-on role requiring both creative excellence and operational discipline, with ownership over copy quality, consistency, and execution across channels.
Job Responsibility:
Lead the development of elevated, brand-forward copy across website, email, paid media, social, print, and in-store assets
Craft sophisticated storytelling that communicates product value, brand heritage, and lifestyle relevance while supporting commercial objectives
Translate creative direction, merchandising priorities, and campaign strategy into compelling, customer-focused messaging
Maintain and evolve the brand voice, setting a high bar for tone, clarity, and consistency across all platforms
Serve as a trusted creative partner to cross-functional teams, contributing strategically from concept through execution
Write and oversee copy for campaigns, launches, and seasonal initiatives, balancing polish with speed and scale
Edit, proofread, and refine copy to ensure accuracy, brand alignment, and exceptional quality
Contribute to messaging frameworks, copy standards, and best practices that support both luxury positioning and high-volume output
Collaborate with social, influencer, and content partners on captions, scripts, and messaging guidance
Stay current on luxury retail, fashion, and lifestyle trends, as well as evolving best practices in brand storytelling
Requirements:
5+ years of copywriting experience within a branded retail, fashion, lifestyle, or consumer brand environment
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
Demonstrated ability to write elevated, aspirational copy while meeting the demands of high-volume retail production
Strong portfolio showcasing brand storytelling across multiple channels, including digital and campaign work
Proven experience owning and maintaining brand voice across platforms
Exceptional writing, editing, and proofreading skills with a highly refined attention to detail
Strong understanding of digital best practices, including SEO, email, and performance-driven content
Ability to manage multiple workstreams and deadlines in a fast-paced environment without sacrificing quality
Confidence collaborating with senior stakeholders and articulating creative rationale
Experience working closely with designers, merchandisers, and marketers
Nice to have:
Experience with luxury or premium brand positioning
Background in accessories, fashion, or lifestyle categories
DTC or e-commerce experience within a scaled retail organization
Familiarity with performance testing, optimization, and data-informed copy decisions
Experience mentoring or informally guiding junior writers