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A Social Media Senior Coordinator is a hotel-facing role that works closely aligned with hotel leadership to identify opportunities where social media can help accomplish a hotel's business objectives and create plans to activate on those opportunities. They are responsible for the development and execution of the hotel social media strategies for the hotels to which they are assigned.
Job Responsibility:
Manage day to day social media activities on Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and/or other social channels
Develop social media strategies for assigned hotels
Create monthly content calendars based on strategies
Generate original content including photographs, copy, graphic design
Moderate assigned social pages and perform customer-service functions
Ensure adherence to all brand, regional, company, and platform guidelines
Coordinate regularly with account management, hotel social media champions and leadership
Execute Social Media boosted post strategies
Measure progress, interpret results, and report on social media KPIs
Create social media ads on multiple social platforms
Use social media listening tools to identify trends, engage with guests, source UGC
Be proficient in platforms such as Sprinklr, Hyp3r, Facebook Business Manager, Slack
Requirements:
High School or GED equivalent required
College (University) degree required in marketing, communication, hospitality management, or related field - preferred
2+ years of experience in Social Media (Agency or Company experience)
Hands on experience with social media management, account management
Hotel property experience, hotel field marketing experience, travel industry or related preferred
Must be fully proficient in written and spoken English and Spanish
Excellent communication skills, including writing skills, with great attention to detail
Self-starter and ability to work independently
Must be a team player and collaborate well with multiple stakeholders
Excellent technical and project management skills
Ability to handle many diverse projects simultaneously
Strong knowledge of Social Media platforms
Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)
Attention to detail, critical-thinker and problem-solver
Strong Copywriting skills
Skills in photography/videography, basic graphic design, basic video editing
Creative, energetic, takes initiative
International working experience strongly preferred
Excellent interpersonal and presentations skills
Ability to communicate results to management and in a fast-paced environment
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