Content Strategy Manager

• Own full-funnel content strategy across awareness, consideration, conversion, and loyalty
• Define content architectures that connect objectives, audiences, messages, formats, and platforms
• Ensure content strategy is integrated into media, audience, and influencer planning from the outset
• Act as the strategic authority on what content we need, why, and how it should work
• Establish and oversee creative learning agendas and testing roadmaps
• Translate performance insights into strategic guidance for brands and agency partners
• Govern creative rotation, scaling, and deprecation strategies in partnership with Media and Analytics
• Champion a culture of test, learn, and iterate across brands
• Lead and coach the E2E Content Development Planner, Content Insights Specialist, and Content Adaptation Specialist
• Set clear priorities, success measures, and ways of working across the content lifecycle
• Ensure seamless handoffs between strategy, insights, adaptation, and deployment
• Elevate content craft, rigor, and strategic thinking across the team
• Partner with Media Planning and Activation to align content strategy with investment and platform needs
• Collaborate with Influencer leads to ensure creator content ladders into broader content systems
• Influence brand teams with clear, confident recommendations grounded in insight and performance
• Act as the escalation point for content trade-offs, prioritization, and strategic decisions
• Define standards for modularity, metadata, and asset design to support AI-enabled workflows
• Partner on pilots that leverage AI for creative development, adaptation, and learning
• Ensure content libraries, frameworks, and processes are structured for scale and automation
• Continuously improve speed-to-market, efficiency, and creative throughput

• Bachelor's degree (Marketing or similar preferred)
• 7–10+ years of experience in content strategy, creative strategy, media strategy, or performance marketing
• Proven experience leading teams and operating at a system and capability level, not just execution
• Strong understanding of full-funnel media, platform-native content, and performance optimization
• Demonstrated ability to translate data and insights into clear creative and strategic direction
• Experience working cross-functionally with Media, Analytics, Influencer, and Agency partners
• Comfort operating in ambiguity, setting structure, and driving alignment across complex ecosystems
• Exceptional communication, storytelling, and stakeholder influence skills

Familiarity with AI-enabled content workflows, modular creative systems, and modern marketing tech a strong plus

• Bonus eligible
• Long-Term Incentive (LTI) eligible
• Eligible to participate in benefits plan (e.g., health insurance, retirement savings, life insurance, disability, parental leave, sick leave, paid vacation, holidays)