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Content Marketing Lead

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Cherry Ventures

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Location:
Germany

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Category:
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Contract Type:
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Salary:

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Job Description:

Weflow is looking for a Head of Content to build a category-shaping content engine that drives pipeline, revenue, and brand authority. You’ll own content strategy end-to-end - from positioning and narrative to editorial execution and performance - across the full customer journey (awareness → consideration → conversion → expansion). This is a senior, hands-on leadership role: you’ll write, edit, and ship, while also building the systems and contributor bench to scale.

Job Responsibility:

  • Define Weflow’s content strategy aligned to ICP, product positioning, and GTM priorities
  • own the editorial POV
  • translate product strengths into messaging frameworks and storylines
  • own an end-to-end editorial calendar across formats
  • be world-class at LinkedIn content for multiple profiles
  • write and/or heavily edit flagship pieces
  • establish quality standards
  • build and manage a scalable production system
  • own distribution for key channels
  • create a repurposing engine
  • define success per content type
  • instrument the content funnel with Marketing Ops
  • run continuous experimentation
  • hire/manage a bench of freelancers
  • own budget and vendor relationships

Requirements:

  • 5–7+ years in B2B SaaS content
  • at least 2 years leading editorial strategy
  • a portfolio showing operator-grade content and a distinct POV
  • comfortable with multimedia: LinkedIn social, podcasts, video scripting, webinars
  • proven ability to connect content to pipeline outcomes
  • excellent writing + editing skills
  • strong understanding of the GTM ecosystem: sales, RevOps, customer success, enablement, metrics
  • experience in narrative-led positioning or category creation
What we offer:
  • Remote company setup
  • Regular in-person meetups
  • Top-of-the-line equipment
  • Experienced, distributed, and diverse team
  • Competitive package including stock options

Additional Information:

Job Posted:
December 07, 2025

Work Type:
Remote work
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