Cobrand Program Manager

The Cobrand Program Engagement Manager owns the strategy and execution of cardholder engagement across the lifecycle for Alaska Airlines’ Atmos Rewards cobrand credit cards. This role is accountable for driving activation, ongoing engagement, and benefit utilization through a coordinated engagement strategy that includes early-month-on-book communications, trigger-based campaigns, and targeted benefit education. As a subject matter expert within Alaska’s multi-billion-dollar cobrand portfolio, this individual contributor partners closely with Bank of America, Loyalty, Marketing, Analytics, and Technology teams to translate card benefits and program value into clear, timely, and relevant cardholder experiences that drive long-term spend, retention, and satisfaction.