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The Opticians Data Science and Analytics team have three core goals; to understand the customer through great insight, to turn insight into personalised communications, and to analyse the impact of our activity. We mix data science, data engineering and CRM skills to predict customer behaviour and build solutions to personalise and improve the customer experience.
Job Responsibility:
Influence decisions to ensure that the right data are at the heart of everything we do
Focus on supporting the development, use and maintenance of our predictive models
Be a subject matter expert in the data available and understanding what data are available to lead innovation
Learn how those data transforms into CRM improvement, assisting the creation and implementation of models to help the business understand their patients
Utilise the Boots Opticians patient data alongside Boots Advantage Card data to develop customer insights that inform the development of hyper-personalised communications for our customers
Work with partners to help them understand the reasons for decisions
Translate findings and present them to our partners, providing insight that helps shape future strategies to improve what we do and lead commercial value
Be at the forefront of Opticians development, helping with the data requirements and testing for all new data feeds and products, being an important part of project teams across the business
Requirements:
Analytical and Data Science experience
Translate business questions or challenges into analytical problems and use available data and tools to develop a calculable solution
Strong communication and data presentation skills. Able to present complex ideas to less analytically minded partners
Proficiency in using SQL and Python
Record and deliver results in a dynamic, fast paced environment
The ability to deal well with ambiguity and an expertise in prioritisation of needs is key
Nice to have:
Understanding of the principles and application of modelling techniques in a customer personalisation environment
Experience implementing and integrating new data sets
Experience targeting, optimisation or measurement of direct or digital marketing activity through campaign automation and execution tools such as Adobe Campaign Classic or Unica
Experience with data visualisation tools such as PowerBI
Expertise in data protection and governance
What we offer:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme