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As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger's global channel marketing strategy. You'll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger's brand image and tone of voice are consistently elevated across all touchpoints.
Job Responsibility:
Develop and own the overarching channel marketing strategy for Ledger
Protect and enhance Ledger's brand image across all channels
Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams
Build and nurture robust relationships with external partner marketing teams
Lead the planning and execution of global online and offline campaigns
Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects
Rigorously analyze campaign performance and ROI
Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes
Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives
Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows
Requirements:
Previous experience in online and offline brand marketing with retailers within an international environment
Strong influence and collaboration skills, combined with a disruptive mindset
Strong business acumen and a data-driven approach
Excellent organizational ability
Strong appetite for the crypto / Web3 ecosystem
What we offer:
Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Frequent social events, snacks and drinks
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
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