Champagne Specialist

• Serve as product knowledge expert for the Campari Champagne brands, including Lallier and Fleur de Miraval, as well as the category as a whole
• In a very crowded category, educate trade and distributor partners on key points of differentiation
• Support sales division teams with distributor meetings, sommelier tastings, staff trainings, commercial work withs and trade events / private client events, in-store tastings as needed
• Business development: call on a specific subset of Target Accounts per market to drive distribution, velocity and visibility
• Collaborate with local Sales/Distributor teams to ensure proper Forecasting, Pricing and to ensure orders generated are placed/fulfilled
• Aim to convert key trade (i.e., sommeliers and account decision makers) and distributor partners into Lallier and Fleur de Miraval Champagne advocates
• Be the face of the brand for select consumer tastings and events
• Build relationships, goodwill, and business in core set of influential target accounts – especially with lead wine/beverage buyer(s), floor sommeliers/staff, GMs, bar staff
• Captivate and educate accounts through engaging and interactive storytelling and presentations
• Build a CRM database with wine professionals to optimize trade outreach for events and overall engagement
• Develop and maintain highly collaborative relationships with On Premise & Off Premise Distributor Sales Consultants, and Campari Sales Team - funneling all opportunities and sales-leads through Campari’s channel managers
• Campari channel managers to liaise with wholesale partners directly for orders/pricing/merchandising follow-ups
• Participate in the creation of unique brand experiences to motivate trade, connect them to the brand, and drive consideration as applicable
• Attend all high-level events and support the brand as needed
• Assist in planning and/or execution of select consumer and trade events
• Identify & execute critical trade events for building trade awareness/advocacy
• Formal meetings with Campari HQ, Local Sales, and Distributors to track status of annual KPIs (quarterly)
• Report market intelligence & trends in on/off-premise community to inform planning (ongoing, monthly)
• Status meetings with line manager (est. bi-weekly)
• Maintain timely T&E reporting schedule (ongoing)
• Support Brand programs with promotion/recruiting and hosting as needed
• Identify Industry trends and how to leverage them in the on/off-premise
• Support new product and innovation projects
• Help develop, audit and manage Brand training tool kits and materials
• Liaise with Global Ambassadors for brand consistency and knowledge sharing

• High School Diploma, Bachelor's preferred
• Proven category and brand expertise
• Previous Brand Ambassador and/or wine/spirits sales experience is mandatory
• Sommelier certification (CSS, WSET or similar certifications are highly preferred)
• Embody the essence of the brand in behavior and delivery of key brand messages
• Experience working with ultra-premium brand(s) and their clientele
• Cross-channel familiarity and experience is required
• Socially connected, holding strong relationships with Wine Industry/Influencer communities in key markets
• Basic experience with Microsoft Office and Microsoft Teams required
• French speaking, a plus
• Ability to build and maintain relationships with key internal stakeholders
• Proactively communicate and follow standardized Ways of Working
• Excellent presentation skills / Ability to retain key product information / Dynamic storyteller
• Strong communication skills, both oral and written
• Strong initiative, self-starter
• Experience in budget management
• Respects deadlines and commitments
• Clean driving record
• Willingness to travel when needed/requested (non-traditional days/hours, significant amounts of time on the road)
• Willingness to work FT, nontraditional, late-night & weekend hours as required
• Great Public Speaker
• Experience engaging with the trade in the educational context – training on brand
• Ability to create and plan events that bring brand priorities to life in a captivating, innovative way

French speaking

• Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs
• A generous PTO policy including company holidays, vacation days, wellness days
• Opportunities to learn and grow while making an impact
• A group of people who value each other as much as the work we create