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We are building Currys Connected Media into a market-leading commerce media business. To accelerate this ambition, we are seeking an Interim Propositions Lead to conduct a rigorous audit of our current media offerings to help us understand the opportunity to grow from where we are today to where a mature, best-in-class commerce media operation should be. You will assess our commerce media propositions through three critical lenses: Current State – What do we offer today across our physical and digital estate?; Supplier Expectations – What do our brands and agencies actually need and value?; Maturity Benchmark – What do the propositions of a world-class commerce media business look like, and where do we have opportunity to improve? Your output will be a comprehensive and actionable proposition audit and gap analysis.
Job Responsibility:
Proposition Audit & Inventory: Map the inventory of media propositions across in-store (screens, POS, experiential), digital (onsite, app, CRM), and emerging channels (delivery, packaging, receipts)
Document propositions’ specifications, pricing, uptake, and commercial performance
Supplier & Agency Discovery: Conduct interviews and workshops with key brand partners, media agencies, and internal commercial teams to understand expectations, pain points, and unmet needs
Benchmark Currys against competitor and best-in-class retailer media networks to understand where supplier spend is flowing and why – including US retailers
Work with our customer data and AI technology teams to understand the art of the possible in terms of our audience data and measurement capabilities
Maturity Assessment & Scoring Framework: Develop a proposition scoring framework that evaluates each offering against critical commerce media attributes
Score current propositions against this framework and identify priority gaps
Requirements:
Significant experience in commerce/retail media, digital advertising, or media strategy—ideally within a retailer, publisher, or agency environment
A track record of auditing, developing, or launching media propositions in a B2B context
Strong understanding of the commerce media ecosystem: what advertisers buy, how they measure success, and what differentiates winning propositions
Familiarity with retail media measurement approaches (MMM, incrementality testing, closed-loop attribution) and first-party data strategies
Excellent analytical skills with the ability to synthesise complex information into clear frameworks and actionable recommendations
Confident stakeholder management—you'll need to extract insights from busy commercial teams and present challenging findings to senior leaders
A bias for action and comfort with ambiguity
this is a build-phase role, not a maintenance role
What we offer:
On-going training and skills for life
Opportunity to make a real impact on people and the planet
Committed to making inclusion and diversity part of everything we do