Campaign Specialist

• Assist in the development and execution of end-to-end campaigns, aligning with marketing and operations to support talent-centric journeys
• Coordinate and execute campaign implementation, including deploying emails and notifications directly within Salesforce Marketing Cloud (SFMC)
• Responsible for managing the workflow of both existing and new campaigns and journeys, ensuring all deadlines and dependencies are tracked
• Liaise with the content team and local marketing teams to ensure all necessary assets (landing pages, blogs, marketing content, event details) are secured for campaigns
• Engage hands-on with SFMC to execute campaign management and analyze activities
• Own campaign performance reporting, including lead volume and conversion rates by channel, to assess and optimize performance and update key stakeholders
• Analyze the success of past campaigns and use data to make recommendations for future optimizations and improvements
• Responsible for rigorously testing campaigns and monitoring results post-deployment
• Notify stakeholders and the rest of the team promptly when campaigns or journeys are postponed, cancelled, or successfully deployed
• Ensure all campaign activities adhere to compliance standards

• A minimum of 2+ years of experience leading campaign operations or execution activities
• 1+ years of hands-on experience with SFMC (or a similar enterprise marketing automation platform)
• Proven ability to work on multiple campaigns simultaneously while maintaining high attention to detail
• Salesforce Marketing Cloud certifications, such as MC Email Specialist, are a plus
• Working knowledge of digital marketing compliance standards, including CAN-SPAM, GDPR, and CCPA
• Highly organized and detail-oriented, with the ability to work effectively in a fast-paced, complex, and multicultural environment

Salesforce Marketing Cloud certifications, such as MC Email Specialist

• Attractive salary & bonus scheme
• Option to take part in Randstad's success through our employee Share Purchase Plan
• Option to go on a sabbatical leave or buy extra holidays
• Attractive mobility arrangements
• Opportunity to give back to local communities through paid volunteering leave
• Growth and development opportunities in a fast-changing global environment
• Working with great people and being part of a network where everyone wants you to succeed