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Campaign Performance Manager

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Greene King

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Location:
United Kingdom , London ▼

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

Your role as Campaign Performance Manager: In line with an 18-month campaign calendar, provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews. Consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats – capture performance vs brief, business case, market etc. Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance). Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution specifically improving brand health, ROI, conversion rates, and customer engagement. Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance. Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group. Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data. As a Campaign Performance Manager you will provide robust data analysis and insight into campaign performance (propositions, brand & integrated marketing) making recommendations which drive informed decision making for our Green King Pubs Brands.

Job Responsibility:

  • Provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews
  • Consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats
  • Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs
  • Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution
  • Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance
  • Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group
  • Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data

Requirements:

  • Previous Data analysis and insight experience
  • Ability to distil complex performance data into clear, actionable insights and recommendations
  • Ability to consolidate large volumes of data into succinct stories
  • Confidence in presenting to senior stakeholders and exceptional collaboration skills are imperative in this role
  • Experience using Excel to an advanced level
  • Previous experience using Google Analytics and Power BI would be advantageous

Nice to have:

Previous experience using Google Analytics and Power BI

What we offer:
  • Competitive salary
  • Pension contribution
  • Chance to further your career across our well-known brands
  • Discount of 33% for you and 15% for your loved ones on all of our brands
  • Free employee assistance program – mental health, well-being, financial, and legal support
  • Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels
  • Refer a friend – earn £1,500 for referring them
  • Wagestream – access your wage before payday
  • Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more

Additional Information:

Job Posted:
January 09, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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