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This Campaign Manager role is the operational engine for a dedicated, cross-functional brand and platform stream. You are responsible for transforming high-level product strategy and messaging into measurable marketing performance. Working at the nexus of your core stream team (PMM, Content, Creative, Web Design), you will own the execution calendar, budget, and success metrics for all brand and demand generation activities. You are the critical link responsible for integrating the work of the core stream with the specialized expertise available in our Shared Services (e.g., Paid Search, Email, Analytics) to drive brand awareness and authority, high-quality pipeline and deliver a strong return on investment (ROI).
Job Responsibility:
Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on brand awareness, authority and pipeline generation for your squad
Develop and execute campaign themes that position UpGuard as a comprehensive platform solution. You will help shift the customer conversation from "solving a single problem" to "adopting a complete cyber risk ecosystem"
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns
Requirements:
3-5 years of experience managing multi-channel marketing campaigns, with a strong portfolio of brand-building or platform-focused work
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Proven ability to manage multiple projects simultaneously using tools like Asana, keeping cross-functional teams aligned and on schedule
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline
Nice to have:
Experience in B2B SaaS where "brand" is a key differentiator in a crowded market
Direct experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model)
Prior experience marketing cybersecurity or complex B2B technology products/services
A deep understanding of channel distribution strategies
Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting
What we offer:
Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their roles