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We’re on the hunt for a Campaign Manager for Acquisition Direct Marketing who excels in campaign management, cross-functional coordination, and operational execution to bring direct marketing strategies from concept to market. If you have a knack for project management and can juggle multiple campaigns at different stages of the campaign management lifecycle while ensuring smooth operational execution, we want you on our team! You’ll collaborate closely with cross-functional teams, using diverse skills and perspectives to drive our campaigns forward. You’ll ensure our campaigns are completed on time, efficiently, and with zero defects. Your mission: make sure our Direct Mail and Email campaigns are always timely, high-quality, and are implemented in effectively and efficiently. Plus, you’ll be challenged to innovate and find opportunities to improve processes that will enhance efficiency and effectiveness.
Job Responsibility:
Develop and handle critical campaign elements including work back schedule and operational elements (CTAs, SKUs)
Partner with business owners to understand budgets, paper sourcing needs, and facilitate with print vendors
Translate and communicate marketing strategy into targeting requirements, and coordinate delivery of data to print vendors
Collaborate with brand and creative teams during creative development process, and participate in creative reviews and QA
Provide weekly campaign status updates, create/distribute campaign announcements, monitor campaign delivery
Maintain inventory of campaign documents and artifacts for historical record
Identify and recommend opportunities to streamline and improvement processes to support campaign management efficiency and effectiveness
Seamlessly integrate into the larger cross-functional Direct Marketing team
Engage in quarterly planning, forecasting, monthly business reviews, and end-of-year summaries
Prepare operational reports with insights and actionable recommendations
Present findings to team members and provide data-driven insights to inform operational approaches
Requirements:
Bachelor’s Degree in Marketing, Business, or a related field (required)
3-5 years of experience leading Acquisition Direct Marketing campaigns (4+ years preferred)
2-4 years of project management experience, juggling multiple projects at once (3+ years preferred)
2-4 years of experience maintaining relationships with external vendors and agencies (3+ years preferred)
1-3 years of experience in the wireless, internet, or subscriber-based industry (2+ years preferred)
At least 18 years of age
Legally authorized to work in the United States
Nice to have:
Proficiency in using CRM systems and marketing automation tools to complete campaigns (Adobe, Marketing Cloud)
Experience in handling and optimizing marketing budgets
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