Campaign Manager/Strategist, Atlassian

Atlassian

Location:
United States, San Francisco

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Atlassian is seeking a Campaign Manager/Strategist to develop SMB flywheel strategies and campaign plans enhancing self-service customer journeys for Atlassian solutions, collaborating with stakeholders in Performance Marketing and Product Marketing to execute multi-channel campaigns targeting new prospects and customer opportunities.

Job Responsibility:

Oversee the onboarding and activation strategy for prospects engaging through both paid and free product trials
comprehend both general and unique messaging, as well as value propositions that facilitate a buyer’s journey
analyze the 'Jobs to be Done' for targeted products and identify the various channels through which customers may engage with the product
measure and analyze data and metrics related to product messaging and performance against targets to uncover product signals and optimize onboarding activities
collaborate with key stakeholders to develop a comprehensive selling strategy and distribution plans that facilitate upselling, seat expansion, and cross-selling initiatives
design a communications strategy that aligns with objectives through effective messaging, timing, sequencing, personalization, and behavioral triggers
create and implement a customer journey that spans from awareness to purchase
utilize internal and customer research to enhance existing programs and develop new initiatives
partner with key stakeholders to create, deliver, and optimize low-touch programming for customers with an employee size of 101 to 999
collaborate with non-digital teams to develop additional channels that support business objectives
coordinate across all teams to orchestrate campaigns that deliver cohesive, omnichannel programs
develop campaign plans and work cross-functionally with Operations, Design, Marketing Analytics, Product Marketing, and Demand Generation strategists for execution
assess the impact of campaign performance across various channels and assets in relation to funnel engagement and business outcomes
follow operational processes across multiple teams to ensure smooth execution
support the work of internal cross-functional partners and external marketing agencies by coordinating campaign execution, communication, and operations
identify improvement opportunities based on program performance to drive business metrics.

Requirements:

Proficient in both oral and written communication, with a strong foundation in marketing principles
possesses problem-solving skills, a proactive mindset, and the ability to thrive in a dynamic, large enterprise environment characterized by evolving variables and limited oversight
demonstrates strategic thinking and organizational planning capabilities
familiarity with marketing technology platforms, including Eloqua, Marketo, HubSpot, and Salesforce
knowledge of fundamental enterprise funnel metrics such as MQL, SQL, and pipeline management
a Bachelor's degree in marketing or a related field, or equivalent experience/training is required
a minimum of 5 years of relevant experience is necessary, preferably with some background in a mid to large enterprise setting.

Nice to have:

Proficiency in marketing automation and CRM systems
proven track record in implementing effective marketing programs across multiple marketing channels
solid understanding of customer marketing and the intricacies of complex buyer journeys
a strong passion for metrics
excellent program management and communication skills
willingness to roll up your sleeves and tackle challenging tasks.

What we offer:

Health and wellbeing resources
paid volunteer days
equity
bonuses
commissions.

Additional Information:

Job Posted:
May 15, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Campaign Manager/Strategist