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Builder Relations Lead

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Airtable

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Location:
United States , San Francisco ▼

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Category:
-

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Contract Type:
Employment contract

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Salary:

177000.00 - 277600.00 USD / Year
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Job Description:

Drive awareness and adoption of Airtable's AI features through authentic community engagement and content creation. Primary focus on Reddit (r/Airtable), expanding across Discord, Slack, Twitter/X, LinkedIn, YouTube, and Airtable's community. You'll operate "in the wild" - engaging builders in their natural habitats, not corporate environments. Convert skeptics into believers through viral demonstrations and genuine helpfulness across diverse community cultures.

Job Responsibility:

  • Community Engagement & Influence (60%): Daily presence in r/Airtable with active participation across Slack, Twitter, LinkedIn
  • Build relationships with power users in BuiltOnAir, NoCode communities, industry groups
  • Create platform-specific content matching each community's culture
  • Convert AI-skeptical builders through authentic interactions and demonstrations
  • Monitor sentiment and identify opportunities to showcase AI solutions organically
  • Content Creation & Demonstration (25%): Rapidly prototype working Airtable demos answering community questions
  • Create platform-native content: Reddit posts, Twitter threads, LinkedIn articles, YouTube tutorials
  • Develop viral demonstrations adapted for each platform
  • Host live building sessions and YouTube streams
  • Share genuine experiments and discoveries, building in public
  • Strategic Community Building (15%): Identify and nurture relationships with influential community members
  • Bridge AI enthusiast communities to Airtable (r/ChatGPT, AI Discord, LinkedIn AI groups)
  • Be a resident Airtable expert in owned community
  • Coordinate with existing Airtable content creators
  • Track AI adoption sentiment shifts across platforms
  • Partner with Academy team for multi-channel enrollment drives

Requirements:

  • Active Reddit account with technical community engagement
  • Established presence on 2+ additional platforms (Discord, Slack, Twitter, LinkedIn, YouTube, TikTok)
  • Strong technical aptitude and quick learning ability
  • Daily AI tool usage (ChatGPT, Claude, niche tools) with creative applications
  • Content creation track record across different community cultures
  • Platform-specific engagement strategy expertise
  • Excellent technical communication for diverse audiences
  • Airtable expertise or eagerness to quickly develop it
  • Comfortable traveling approx. 30%

Nice to have:

  • Top contributor in r/Airtable or similar technical communities
  • Active BuiltOnAir Slack or professional Airtable community member
  • YouTube, TikTok, or platform presence with 5K+ followers and technical content
  • Community-led growth background at B2B SaaS companies
  • Moderator/admin experience across platform types
  • Airtable certification or extensive consulting experience
  • Conference or community speaking experience
  • Content strategy experience for AEO/GEO
  • Cross-cultural content adaptation skills
What we offer:
  • Benefits
  • Restricted stock units
  • Incentive compensation

Additional Information:

Job Posted:
December 05, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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