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Brand Marketer

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Alan

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Location:
Belgium

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

We're looking for a Brand Marketer to build and scale Alan's brand presence in Belgium. You'll be responsible for driving growth through our brand, and establishing Alan as the leading health insurance brand. Belgium is a highly strategic market for Alan. This role will shape how we show up locally, bringing global brand excellence to life while creating campaigns that resonate authentically. You'll have significant autonomy to build our brand presence, with a clear mandate and a budget to make an impact.

Job Responsibility:

  • Build and scale Alan's brand presence in Belgium
  • Drive growth through our brand, and establish Alan as the leading health insurance brand
  • Drive branded organic traffic growth
  • Own the strategy and execution for making Alan a top-of-mind brand in Belgium
  • Build a local brand planning that maximizes reach, memorability and traffic impact
  • Track performance, identify what resonates with Belgian audiences, and continuously optimize your approach to accelerate growth
  • Bring global brand campaigns to life in Belgium
  • Adapt messaging for Dutch and French audiences, incorporating Belgian cultural moments, and ensuring proper market timing
  • Create high-impact local brand initiatives
  • Identify and execute Belgian-specific opportunities to build brand awareness and drive traffic
  • Lead press campaigns
  • Coordinate media opportunities, manage press releases for global and Belgian milestones

Requirements:

  • 5+ years experience in brand marketing, communications, or related roles
  • Full English fluency (written and spoken)
  • Native-level Dutch (bilingual Dutch/French is a strong plus)
  • Scrappy and resourceful: Proven track record creating and executing successful brand campaigns with limited budgets and resources
  • Creative problem-solver: Ability to achieve big impact through frugal, innovative approaches rather than heavy spending
  • Data-driven: Strong analytical skills with ability to measure campaign impact and ROI
  • Budget-conscious: Experience efficiently managing budgets with a focus on maximizing ROI through creative, scrappy solutions
  • Experience with press relations and media coordination in a B2B market
  • Excellent storytelling and content creation skills across channels
  • Entrepreneurial mindset: you're a self-starter who thrives building in fast-paced environments
  • Comfortable with ambiguity: You navigate independently, taking initiative to build programs from scratch with minimal guidance
  • Strong ownership mentality with focus on delivering results
  • Collaborative spirit with ability to influence across teams and geographies

Nice to have:

  • Background in high-growth tech or startup environments
  • Existing relationships in Belgian media or influencer landscape
  • Understanding of Belgian B2B market or health insurance sector
What we offer:
  • Fair rewards. Generous equity packages complement your base salary
  • Flexible Office. Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent Brussels or Antwerp or a full-remote experience with home office equipment sponsorship
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours
  • Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family
  • Transport. You can use your own inspiration based on the Green mobility budget (for Senior level Alaners)
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
  • Personal growth through coaching: Every Alaner is paired with a dedicated coach from day one
  • Parental leave. Extended parental leave for all new parents

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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