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Brand Manager

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FIFA

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Location:
Switzerland , Zurich

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The Freelance Brand Manager (focussed on Women's Football) contributes to shaping and executing a sustainable and profitable plan for FIFA’s tournament brands, aligned with the overarching FIFA Brand Strategy and designed to support the organisation’s global vision and strategic objectives, under the leadership of the Head of the Global Head of Brand.

Job Responsibility:

  • Drive and support the strategic and project management of brand development
  • Support the strategic development of integrated brand positioning and tournament narratives
  • Partners closely with internal stakeholders, and local organising partners to create distinctive brand platforms
  • Develop the tournament brand strategy and full suite in close collaboration with tournament project teams and local organizing/hosting stakeholders
  • Ownership over process and timelines, from brief to execution
  • Ownership over communication within the Brand and Marketing department and outside for all Brand Tournament related matters
  • Ensures adequacy and brand consistency of any brand development in a FIFA portfolio overarching wider vision
  • Translates brand strategy into compelling brand architecture and direction
  • Safeguards and evolves FIFA’s brand equity across internal and external partners
  • Manages the delivery of brand tournament related assets (including marks, look & feel, mascots, trophies …), printed/digital materials, and brand manuals
  • Partners with the internal creative studio and external agencies to develop the assets

Requirements:

  • Mandatory previous experience in similar Brand Marketing role
  • Strong understanding of Brand Management framework and KPIs
  • Business driven with strong analytical skills
  • Goal oriented and result-driven, strong decision making skills
  • Has a sense of creativity and aesthetic sensitivity
  • Well-structured and great organizational skills
  • Ability to manage multiple projects in cross-functional collaboration
  • Strong written and verbal skills, able to present strategy and concept to partners and management
  • Entrepreneurial spirit with innovative mind-set
  • Flexibility
  • Self-Motivation
  • Experience in a global brand marketing function, preferred FMCG, Entertainment or sports
  • Proven experience leading brand development and strategic planning process
  • Demonstrated experience in leading go-to-market /360 launch plans
  • Football experience a strong plus
  • Fluent in English
  • Proficiency in any other FIFA language (F / ES / GER) is an asset
  • Ability to travel as required (20%)

Nice to have:

  • Football experience
  • Proficiency in any other FIFA language (F / ES / GER)

Additional Information:

Job Posted:
January 05, 2026

Work Type:
Remote work
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